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Adding Buyer Incentives to Sell Your House Fast

Posted by Matthew Boreen
Matthew Boreen
Founder of RealEstateSwap.com. I kiteboard, snowboard, work with robots, study AI, and play jazz clarinet.
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on Wednesday, 26 October 2011 in Real Estate One Stop Shop Blog
sell-your-house-fastWhen deciding to sell your house fast in today’s market, you may have a few decisions to make. What price should I list my house for? Should I fix up my house before I sell it? What can I do to add curb appeal to my house? To really stand out though, offering a buyer incentive may be the key to really push your house in front of the competition.

When a buyer looks at a home, they are looking at two factors. One factor is the house and the other is the price that will affect their monthly payments. In order to really grab a buyer’s attention, offer incentives that will address these factors and their bottom line long term.

Here are a few effective incentives to offer a buyer.

Lowering the buyer’s monthly payment. You can offer what is referred to as a loan “buy down” allowing you to buy down the buyer’s interest rate. The lender can do this by taking money you are willing to provide out of your closing proceeds. The money gets applied towards the buyer’s credits at closing and their monthly payment is lowered in return. This incentive may seem minimal, but a buyer’s monthly payment is a huge factor when deciding what house they write an offer on.

Offering prepaids or seller concessions towards down payment and closing costs. Most buyers save every penny they can when buying a house and may not have extra money laying around for miscellaneous closing costs and move in expenses. Offering buyers help with closing costs and their down payment may allow you to not only sell your house fast, but also get the price you are looking for.

Property tax or HOA dues credit. Whether your house is in a homeowner’s association (HOA) or just a typical residential house, you have yearly taxes or dues that will never go away. These yearly expenses are always factored into the monthly payment a buyer can afford. Offering a potential buyer a one or two year credit towards these expenses may become a huge incentive.

Offering to pay for a home warranty. When buying a house there are always concerns about unexpected expenses that occur once living in the home. Offering to pay for a buyer’s home warranty will bring them added piece of mind and buying confidence when it comes to your house.

In conclusion, offering incentives for buyers does not have to decrease your bottom line when trying to sell your house fast. Be realistic about the incentives you want to offer and put yourself in the buyer’s shoes.
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